Archive for 'Art Marketing'
8 Ideas to Help Sell Paintings
Useful tips from Steve Doherty’s blog at American Artist. I recommend clicking through to read the full article - its a good read!
Minimum negative space.
Include Shiny objects.
Detail (People Love It)
Happy subjects.
Leave peripheral areas incomplete.
Listen to comments from viewers.
Maintain logical, consistent pricing that collectors can understand.
Keep people engaged in your career.
[…]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art.
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How to Attract Galleries to Your Art Website (Part 7)
Technique #7: Optimize Your Website For Search Engine Traffic
Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an online search on your name, even if your website is poorly optimized there is a good […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art.
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How To Attract Galleries to Your Art Website (Part 6)
Technique #6 - Advertise in Art Industry Publications
If you are willing to spend a little money, you can promote yourself by advertising in art (or other) industry publications. Good examples are “ARTnews” and “Art In America”, which have large, worldwide circulations and are mainly read by collectors, dealers and professionals in the trade. You can […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art.
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How To Attract Galleries to Your Art Website (Part 5)
Technique #5 - List Your Art In Online Registries & Art Directories
There are several online art registries where you can submit samples of your work including images, artist statements, bios, etc. Registries are used by museum and gallery curators when they are looking for new work. Think of them as the central libraries of emerging […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art, Artist Resources, Artist Websites.
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Would Vincent Have Been A Twiter(er)?
Since my dream of Vincent Van Gogh last week, I’ve been pondering what “true” artists from history would think of the online art marketing environment of 2009. What would they think of email, Facebook and Twitter?
I guess that depending on the artist the reaction could be anything from wonder and pure pleasure to shock, horror, […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art.
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Art Quote of The Week - M.C. Escher
This week’s quote from M.C. Escher captures well how it feels to be in the flow of the artistic spirit!
“At moments of great enthusiasm it seems to me that no one in the world has ever made something this beautiful and important.”
Original post by Daniel and software […]
Posted: December 31st, 1969 under Art Marketing, Featured Artist, Emerging Artists.
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How To Attract Galleries to Your Art Website (Part 4)
Technique #3 - Use an Automated Email Management System
We all like to think that our query letters will arrive like silver bullets in the perfect gallery and bring us instant fame and success. The reality though is that repetition rules! There’s a basic principle of marketing which says that a customer has to hear your […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art, Emerging Artists.
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How to Attract Galleries to Your Art Website ( #3)
This is part 3 of our series on getting your website seen by galleries…
Technique #3 - Send Email invitations & Queries
Galleries are quickly becoming much more comfortable with operating on the internet. Most have their own websites so it makes sense that they are willing to work with you online.
A very useful approach to a […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art, Artist Resources, Emerging Artists.
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A Sample Intro Letter to a Gallery Director
In the last couple of posts I mentioned the importance of sending out (snail mail) letters of introduction to galleries. The internet may be taking over the universe of marketing but these tried and true traditional techniques work more effectively than ever..
Justin Harris asked if we could share a sample letter - so here goes. […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art, Artist Resources, Emerging Artists.
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How to attract Galleries to your Artist Website (Part 2)
In Part 1 we talked about using the time honored technique of sending letters of introduction to galleries. But you can do better…
Technique #2 - Send Postcards
You can improve the results of your letter invitations by enclosing a brochure or postcard that showcases some of your work. You want to do everything you can to […]
Posted: December 31st, 1969 under Art Marketing, Art Sales, Selling Art, Artist Resources.
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